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"Sun's secret is to fight an air war with big ideas - few of which may ever come to fruition - designed to capture hearts and minds and position Sun as a bleeding edge, visionary kind of place. Down on the battlefield, the warring parties fight each with the same gwana-gwana, and how HP and IBM despair that Sun customers keep returning to the company when HP and IBM can often provide superior kit. But that's the value of the air war, you see. And Sun fights a great air war because it makes Sun a fun company to write about."
"Sun's Linux Desktop turns out to be prime-time Gwana-gwana. Sun will release a distro at some point in 2003 - can't say when; and it'll be competitively priced - can't say how much, but it will be cheaper than whatever we reckon Windows costs. Er, that's it for now."
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Christian Langreiter, Langkampfen