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2004-04-17-loyaltyVisualize Context (requires Java Plug-in)
CREATED BY chris • LAST EDITED BY chris 1904 days AGO
John Battelle: "I think folks aren't loyal, they're lazy."

I wonder whether that applies to markets in general ... might inertia be a generally better model for customers sticking around than loyalty? (And: How are measures for increasing inertia different from those intended to increase loyalty?)


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