langreiter.com plain, simple: 2006-10-28-conanTheMicrotargeter

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2006-10-28-conanTheMicrotargeter

CREATED BY chris • LAST EDITED BY chris 803 days AGO

'[...] [S]ome of Schwarzenegger's success may be due to massive mining of consumer data, the theory being that if they know what you buy, they know how you vote. [...] "In simplest terms: A homeowner who drives a Volvo, reads The New Yorker magazine and shops at Whole Foods Market likely leans Democratic. A pickup driver with a hunting or fishing license who reads Time magazine probably leans right." Some other nuggets from previous research: Jaguar owners are those most likely to vote, Hyundai drivers among those least likely. Dr. Pepper is the only sugared soft-drink with a GOP-leaning consumer base, and NFL viewers tend to be Republican. Such information can help a campaign find potential supporters even if they're hidden in opposition territory. "It's not where they live, it's how they live," said Josh Ginsberg, the Schwarzenegger campaign's deputy political director.'