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On the art of software pricing: "[Borland] purchased another company named Analytica, which marketed a program called Reflex. Reflex had previously sold only 1200 copies in 9 months when it was priced at $495. At $99.95, Borland sold 100,000 copies in 9 months."Ben Shneiderman] adds. What that means, basically, is that it's hard to speak and think at the same time.' Dan Weinreb] worked at the [[create MIT AI Lab]], and his girlfriend worked for the folks who wrote [create VisiCalc]. Using the MIT Lisp machine, he wrote an implementation of VisiCalc in Lisp, and improved the commercial product by utilizing the mouse (which at that time was not in widespread use on PCs). He writes, "I did it just to show how easy it was to write VisiCalc if you already have Lisp plus a graphics library and window system—though I'm sure Dan Bricklin and Bob Frankston (cocreators of VisiCalc) were perfectly aware of this."' [ Ø L-ODOR • ]Microsoft], and only a handful of banks do. It's more cash than Ford, ExxonMobil and Wal-Mart have combined, and nearly four times as much as Intel, the tech company with the next largest cash balance. It is enough to buy the entire airline industry -- twice." [ Ø UNICAST • ]earl on the end of [create Compaq] as we know it:
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