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2002-05-10-softPricingVisualize Context (requires Java Plug-in)
CREATED BY chris • LAST EDITED BY chris 2388 days AGO
On the art of software pricing: "[Borland] purchased another company named Analytica, which marketed a program called Reflex. Reflex had previously sold only 1200 copies in 9 months when it was priced at $495. At $99.95, Borland sold 100,000 copies in 9 months."
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